Ultimately, around 91% of unhappy customers will simply leave without a complaint. According to a study conducted by customer strategist and researcher Esteban Kolsky, only 1 in 26 unhappy customers regularly complains – and the rest simply stop doing business with the company altogether. Let’s be real: modern customers expect a guaranteed high-quality experience. With the right guidance, you can use customer journey map tools to form a foundational part of your business. We’re here to tell you it’s far from that. But for the uninitiated, customer journey mapping can seem intimidating, time-consuming, or even useless. It enables you to empathize with your customers and set them up for success. Customer journey mapping is a powerful tool for visualizing your customers' experience.
